Credit Unions Support Financial Literacy with Student Branches

November 11, 2013
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CaptureTwo Westmoreland County high schools are the  first in the region to introduce in-school banking programs, initiatives that  could impact students' financial literacy, an expert said. Penn-Trafford and Norwin school districts each  teamed up with local credit unions to launch student credit union branches,  which operate twice weekly during lunch time, offering checking accounts,  savings accounts and other banking services. Leaders cited money-management  education as their goal. Jay Sukits, a University of Pittsburgh finance  professor and a former investment banker, lauded the programs as “very  valuable.” The Pennsylvania Credit Union Association lists  52 student credit-union branches at high schools and colleges in the state. Many  are in eastern and central Pennsylvania. Learning by experience, as opposed to in the  classroom, has a strong impact, said Michael Wishnow, the association's senior  vice president for communications and public relations. The program fits with credit unions' engagement  in providing financial literacy, he said. “The student branch doesn't make money,” he  said. “It truly is a partnership to help kids learn. ... The personal finance  and the money management is so critically important.” Wishnow and others involved with the student  credit-union branches said they are unaware of any banks with similar programs  in this area. The Westmoreland County programs are  cutting-edge in the region, said Linda Stein, assistant vice president of  business development and marketing at the Westmoreland Community Federal Credit  Union. “We're hoping that it's going to catch on and  we're going to be experiencing a lot of other schools wanting to do this,” she  said. Penn-Trafford's Warrior Cash Stash, a branch of  the Westmoreland credit union, debuted last month in the high school cafeteria  after the credit union approached school officials with the idea. High school students get paid to serve as  tellers and to work at other credit union branches. Interested students applied  for the teller jobs, then underwent training at the credit union. Students already have opened accounts. They  also can apply for loans and a credit card, with parental consent. “Prior to the federal credit union working with  them, the students had no idea the difference between a savings and checking  account. I think it's opened their eyes,” high school Assistant Principal Greg  Capoccioni said. The idea began a few years ago, credit union  officials said, when they noticed during a presentation at the high school the  need for financial literacy education. “Unfortunately, the teachers don't have the time  that they had in the past to dedicate to this important issue,” said Susan  Lawson, the credit union's director of business development. “It's very  important that we educate these young people.” Norwin High School opened a branch of the Norwin  Teachers Federal Credit Union in February. Credit union officials had dreamed of  the program for years with a goal to teach financial literacy, credit union CEO  Amy Lichwa said. Students volunteer as tellers, and more than 50  students have signed up for accounts, according to district figures. “We are very satisfied with how it's gone, but  we want to continue to market it with the students' help and just continue to  grow,” Lichwa said. Credit union employees oversee both student  branches. Both districts enlisted the help of students to launch the programs. Penn-Trafford graphic arts students created a  sign for the credit union, shop students built the teller station and others  developed the “Warrior Cash Stash” name. At Norwin, students designed and painted the  credit union's logo and its catchphrase, “It's brave to save.” Sukits, of Pitt, works to educate high school  students about financial literacy through panel discussions. He is creating a  class at Pitt to teach business students about that topic. Overall, he said, the programs seem positive. “I think that anything students can learn —  especially at the age of high school students — is worthwhile from the  standpoint of understanding money, understanding that there's value behind it,  understanding that it takes a lot of hard work to get it,” Sukits said. “The  idea of being able to work in a simulated environment or even a real environment  like a credit union would, I hope, pass on the idea to students that money's  valuable, you need to save it.”  
Quantifying the Good
$133+ Total All Time Reported Impact